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By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.Some sites, such as Match.com, let you choose a long screen name and a long tagline.That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.Do a search on your site to see which is more prominent — taglines or screen names. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect.The obvious first step is to think about the kind of match you want.
The second purpose is to create some point of further discussion — an icebreaker that provides a prospect with an easy topic to start a conversation. Try these starter ideas: • “I’m boycotting shampoo!!! ” • “Everything I need to know I got from watching Gilligan’s Island.“ • “I run with scissors.” • “Where are my sunglasses?
For example, here’s an a tagline that makes you want to read on: Skydiving is the coolest experience on (or off) this planet. Oh here they are.” • “In time, we all become that which we most hate.
That explains how I became a plate of liver and onions.” • “I used to think I was indecisive, but now I’m not too sure.” Remember the game “Telephone” from when you were a kid?
You whispered something to the person next to you, and at the end of the chain, you compared what you started with to what the last person heard. You may notice a bit of Telephone in how your tagline gets posted.
You need to check to make sure that the site didn’t turn your tagline into a scarlet letter.